April 30, 2021

How can companies offer free antivirus?

How can antivirus companies like Bitdefender and Kaspersky offer free antivirus? It’s their core product. I know Windows Defender is a big driver in this but i’m still struggling to see how those antivirus companies make profit. They went from charging for their main product to not charging for it. Maybe people just don’t know there are free versions available?

Maybe it just boils down to they actually make shittons of money from monthly/yearly subscriptions so they’re ok.

Any opinions/facts, let me know.

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