September 23, 2021

What gives a cybersecurity company a competitive advantage in business?

There are hundreds and hundreds (if not thousands) of cybersecurity companies out there. At casual glance it seems like many of them offer near-identical products and solutions.

Thinking from a marketing lens, what would you say gives a cybersecurity company a leg up over all the competition out there?

Is it brand-awareness, marketing a new pain point, marketing a benefit, marketing to a new user persona, a new industry, etc?

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